From a November 28 Press Release by PacifiCare Health Systems:

The commercials feature a group of wary seniors whose doubts are
entertainingly expressed up close in unconvinced winces, dubious chin-strokes
and suspicious squints. Eventually, the diverse group of doubters is won
over, convinced by the clear messages about quality benefits, affordable plans
and cost savings.

I’m not sure how well skeptical seniors are going to respond to commercials that simply say “don’t be skepitcal about medicare part d, sign up now!”, but I’m sure it will pick up some customers. PacifiCare will continue running their first ad, which stars Fred and Ethel from I Love Lucy.

This entry was posted on Tuesday, November 29th, 2005 at 12:22 pm and is filed under Medicare Part D. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.