As you are probably aware, the prescription drug insurance plans under Medicare Part D are going to be offered by private companies. On October 1st, these companies are going to be allowed to begin marketing their plans to the seniors, to create product awarness for the November 15th enrollment date.

According to the Pittsburgh Post-Gazette:

“The gold rush starts in October,” Snedden said. Medicare recipients “are going to be the nuggets.”

“I wouldn’t describe it as a gold rush,” said Edmund E. Kroll, an analyst who follows managed care companies for S.G. Cowen & Co. in New York. “But it’s a big opportunity and I think the companies, the better-positioned ones especially, want to make sure they have their ducks in a row when this whole thing kicks in. It’s certainly a major new revenue and profit opportunity.”

This entry was posted on Monday, September 12th, 2005 at 4:34 pm and is filed under Medicare Supplement Insurance. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.