PacifiCare Launches TV Ads to Ease Skeptics
Tuesday, November 29th, 2005From a November 28 Press Release by PacifiCare Health Systems:
The commercials feature a group of wary seniors whose doubts are
entertainingly expressed up close in unconvinced winces, dubious chin-strokes
and suspicious squints. Eventually, the diverse group of doubters is won
over, convinced by the clear messages about quality benefits, affordable plans
and cost savings.
I’m not sure how well […]